Tag Archives: Alexander Petrov

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Came across this rather entertaining and flashy Vietnamese animated commercial.

I thought this was produced by Vietnamese. To my dismay, an Ad agency called JWT commissioned a New Zealand animation studio to produce video advertising dairy products to Vietnamese kids. Most animations shown on Vietnamese TV are produced by foreign studios or by studios in Vietnam under foreigner's supervision. Vietnamese kids rarely get a glimpse of animation from their own country made by their own people. The lack of exposure to local audience is only the tip of the problem that prevents Vietnamese animation from growing. The other big issue is quality, in which a noted Vietnamese animation director bluntly says, “…the best Vietnamese 3D animation can hardly compare with the work of US university students.” That’s a pretty freaking depressing thing to say about an industry! But it’s kind of true though. This is very disappointing considering there is a decent history of Vietnamese animation reaches back to the early 60s. Let's dig deep and take a look.

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