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I think one of the reason Vietnamese film industry is struggling is that they try too hard to make movies like Hollywood, especially with how much money they are spending. I’m not saying the amount of money is the same in Hollywood. Compare to Vietnamese film standard, the budget is still huge. If you spend 1 million USD to make a film then most likely you will lose money showing it in Vietnamese theater, unless you can tap into the Television and Internet market as complimentary platforms. Vietnamese films have a very small exposure window, for example during the brief TET period. Coupled with limited marketing therefore they have very little chance of monetary return. If a Vietnamese film failed at the theater in Vietnam then that’s it. At least with American movies if they don’t do well at home, they can still show overseas to recoup cost. That’s not the case with Vietnamese films. ...continue reading